Fresh Baked Goodness is a bakery situated in Mylapore, Chennai. What started as venture in a small home kitchen, has flourished into a full-blown business that completed 5 years in June 2017. On that occasion, I was commissioned to create a fresh logo that stays true to the character of FBG.
My idea was to use the theobroma cacao plant as the concept as their dark chocolate mousse is one of their best-selling items.
The following are some of my initial designs around the concept.
The following is the chosen design with the finalised colourway and typography. The logo is busy and rich with details which signify the prolific work of the bakery and their highly exhaustive menu.
