Rimmel Website Redesign
Having recently relaunched with a new ‘Live the London Look’ influencer-driven campaign, Rimmel asked us to translate the new brand identity across their digital touchpoints.
Our team focused on the website, where we utilised a combination of pre-built components and custom journeys to deliver a responsive, performant, accessible site which could be updated by the brand.
During the process, we supported our decisions with in-person usability and visual testing on people within Rimmel's demographic.
