The Jacksonville Jaguar’s Victory Monday campaign focuses on the most important aspect of any sports team, the fans. With victorious wins last season in 2017, and a promising 2018 season, ticket sales are climbing and the Jags community is growing. Victory Monday is a user-generated content campaign that challenges the most creative of fans to submit their best “victory moment” videos for a chance to win two free VIP tickets to the upcoming game. The winner of the weekly contest is announced every Monday before the upcoming Sunday’s game. This campaign specifically targets 21-28 years olds who are socially connected both on and offline, and enjoy a good sense of humor as much as they do an ice cold beer.
Featured above is the home page design for the Victory Monday microsite where interested contestants can easily access all necessary contest information.
The Victory Monday site showcases a fully responsive website design that scales down easily to fit a mobile platform.
To engage with our target audience directly, the campaign's advertisements will exists solely on social media utilizing three major platforms that have strong photography and videography features such as; instagram, facebook, and snapchat.
To make winning Victory Monday more memorable, winning fans will also be rewarded with some free Jags Swag.
