Berlin Genuino, 100% handmade in Argentina.
The heads of Salon Berlin reached out at us to bring to life a whole new series of men’s care products from the ground up. After a deep process of investigation, proof and error, «Berlin Genuino» was born, offering a lineup of natural products designed, created and tested by real barbers
To go with Berlin Genuino’s spirit, we developed a strong visual identity, but still sustained by a firm handmade personality. We included as well a set of illustrations and rough letterings for the labels, packagings and their whole communication.