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    BLUE ORANGE AISA business marketing, management consultants in Bangkok Thailand is an award winning new business marketing company with over 20 … Read More
    BLUE ORANGE AISA business marketing, management consultants in Bangkok Thailand is an award winning new business marketing company with over 20 years of experience and expertise in creating and launching new business and brands in SE Asia, including Bangkok, Phuket, Pattaya, Thailand, Hong Kong, Yangon Myanmar, Singapore, Malaysia, Phnom Phen Cambodia. Many of the best brands work with us because we deliver better ideas and better results. In 2017, Blue Orange Asia business marketing consultants services clients in the market sectors of new business product, new business brand, new Bio Technology, Research Data & Analytics, new Hi Tech, Tech Systems, SME, ECO Living, New Beauty, New Hotel Business, New Apps, New Mobile Device, New Recruitment Brand, Luxury Brands, New FMCG products, new fashion brand products, LOHAS, Healthcare & Wellness, New Medical products, Sports & Fitness Innovation, Nutrition, Consumer Retail Goods, IT, new Mobile, Apps, Smart phones, Mobile Devices, Wireless, Gaming, E Commerce, Electronic Consumer Goods, Oil & Gas, Computers, New Software, Pharmaceuticals, Alternative Energy, Luxury Waterfront Marina Developments, Eco Green Building, New Property Development. Just a few of our clients include Sansiri Thailand, IBM Thailand, Siemens in Singapore, Sony in Hong Kong, Exim Bank in HCMC Vietnam, Huawei Mobile Smart Phones in Thailand, and GSK. HOW TO MAKE YOUR BUSINESS STAND OUT FROM THE COMPETITION IN 2017. In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead. As the saying goes, Change or Die. From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget. Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition. CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed. Creativity, Innovation and Strategy is the difference between winning and losing, success and failure. In Creativity, Innovation & Strategy, we EXCEL. YOU AND YOUR BUSINESS ARE UNIQUE. To change your business for the better, simply change the way you market your brand or product. Contact us Now, We’ll Show You How. To experience our Clear Difference, email us now with your enquiry. We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future. . www.blueorangeuk.com | ideas@blueorangeuk.com REGISTERED OFFICES. Blue Orange Asia Bangkok Business Marketiing Consultants 1 Silom Road, 9th floor. Zuellig House, Bangkok 10150. Blue Orange UK in London England UK www.blueorangeuk.com Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom Email ideas@blueorangeuk.com Blue Orange Asia in Hong Kong The Hong Kong Club Building. Suite 901 Level 9, 3A Chater Road Central Hong Kong Blue Orange Asia in Singapore The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore TOP 10 TIPS FOR BETTER BUSINESS MARKETING 1. Empower Your Employees “For companies below a certain size, employees can and should be made to feel directly connected to the success and growth of the business. Even if they’re not equity partners, helping to build a successful business—and being recognized as an integral component—is a point of pride, a valuable résumé item for the future, and does wonders for morale and motivation.” 2. Facilitate Employee Growth “It’s important to constantly teach your employees to make them successful at their job and keep them motivated. I break the things I try to teach my employees into two groups. One is the strategy and direction of the business, the other is the set of skills that they need to be successful. I believe that regular communication and training is really important, because both of these topics are moving targets.” 3. Systemize Your Business “When you are looking to grow from a solo-preneur to a business owner who leads, not manages his team, my number one small business management tip is to build systems. By having systems, you can bring someone in who knows nothing about how your business runs, and they can learn a systemized way to do things the way that you want them to be done. Often this does not occur with the first time you hire an employee. It’s is a bit more of a shotgun approach. However, once you can build these systems, you can duplicate your staff and build a business that can scale based on the systems that you have built.” 4. Let Go of Full Control “The best small business management tip I have to give entrepreneurs is to let go. More specifically, let go of control over things you’re not good at. For me, I hate accounting. However, for the first year in business, I viewed getting a bookkeeper as a waste of money, because I could do all of the work myself. Well, I realized really quickly that I really don’t enjoy bookkeeping and my time could be better spent on building the business over playing its accountant. Do what you’re the best at, and lean on others to help you with things you don’t like to do.” 5. De-Clutter Your Business “My best small business management tip is to let go of anything that isn’t helping your business be a happier, healthier, and more productive place to be. Whether that’s an employee not pulling their weight while others compensate, a client who is draining more than their fair share of company resources, or files of old papers no one needs anymore, let it go. Removing the unwanted emotional, physical, and mental clutter in your office and in your head space will lead you to become a better and more confident decision-maker in life and business.” 6. Don’t Lose Sight of the Bigger Picture “My best small business management tip to other entrepreneurs is that it’s easy to get caught up working in the business, so don’t forget to work on the business. If you’re not mindful, you can spend all your time being strictly reactive and putting out the fires that come up every day. Immediate-term problems have to be addressed, but make sure you create opportunities to be proactive as well. Network with other entrepreneurs and business leaders, read up on trends, attend professional development events, and hold workshops with your team to identify and start initiatives that will take your business to the next level. Doing these things will help you get ahead of the fires in the long term and keep you energized in the meantime.” 7. Hire for Attitude “My small business management tip is this: Hire for attitude and train for skill. Let’s face it, an employee with a bad attitude is not going to benefit your business at all—regardless of how ‘skilled’ they are. You rarely can improve the attitude of an employee. However, an employee with the right attitude? You can give them the training they need to be successful in your small business. It really is a win-win for both the employee and business owner.” 8. Leverage Company Data “Levering data is one of the fundamental ways to improve business and employee management. From employee productivity to sales and logistical information, working to understand how your company collects and analyzes data is an important project for every entrepreneur. After collecting this data, it is important to act on the analysis and work to make your processes more efficient. A lot of companies are great at collecting data but do not leverage this data to make operational changes. Finally, whenever collecting data on employee performance, it is important to keep the process transparent and ensure that everyone understands that the purpose is for business development and not to micromanage performance.” 9. Stick to Processes “My small business management advice to other entrepreneurs would be to document all of their business processes. In a nutshell, this means to create a book of standard operating procedures. Then if they want to go on a vacation or were no longer here, their staff could follow the procedures in the book. This is also very beneficial when they hire and need to train new staff. Documenting my procedures has made me examine everything necessary to run my business in detail and make processes more efficient.” 10. Promote Transparency “The best small business management tip I can give other entrepreneurs is to establish a culture of transparency within your organization. Constructive, timely, and candid feedback can boost employee and team performance. Entrepreneurs often hold feedback until formal reviews because they are caught in the day-to-day management of the business. Making transparency part of the day-to-day management of your employees will help them improve their work faster while accelerating results for the company.” Read Less
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BLUE ORANGE AISA business marketing, management consultants in Bangkok Thailand is an award winning new business marketing company with over 20 years of experience and expertise in creating and launching new business and brands in SE Asia, including Bangkok, Phuket, Pattaya, Thailand, Hong Kong, Yangon Myanmar,  Singapore, Malaysia, Phnom Phen Cambodia. Many of the best brands work with us because we deliver better ideas and better results.

TOP 10 TIPS FOR BETTER BUSINESS MARKETING

1. Empower Your Employees
“For companies below a certain size, employees can and should be made to feel directly connected to the success and growth of the business. Even if they’re not equity partners, helping to build a successful business—and being recognized as an integral component—is a point of pride, a valuable résumé item for the future, and does wonders for morale and motivation.”

2. Facilitate Employee Growth
“It’s important to constantly teach your employees to make them successful at their job and keep them motivated. I break the things I try to teach my employees into two groups. One is the strategy and direction of the business, the other is the set of skills that they need to be successful. I believe that regular communication and training is really important, because both of these topics are moving targets.”

3. Systemize Your Business
“When you are looking to grow from a solo-preneur to a business owner who leads, not manages his team, my number one small business management tip is to build systems.
By having systems, you can bring someone in who knows nothing about how your business runs, and they can learn a systemized way to do things the way that you want them to be done. Often this does not occur with the first time you hire an employee. It’s is a bit more of a shotgun approach. However, once you can build these systems, you can duplicate your staff and build a business that can scale based on the systems that you have built.”

4. Let Go of Full Control
“The best small business management tip I have to give entrepreneurs is to let go. More specifically, let go of control over things you’re not good at. For me, I hate accounting. However, for the first year in business, I viewed getting a bookkeeper as a waste of money, because I could do all of the work myself. Well, I realized really quickly that I really don’t enjoy bookkeeping and my time could be better spent on building the business over playing its accountant. Do what you’re the best at, and lean on others to help you with things you don’t like to do.”

5. De-Clutter Your Business
“My best small business management tip is to let go of anything that isn’t helping your business be a happier, healthier, and more productive place to be. Whether that’s an employee not pulling their weight while others compensate, a client who is draining more than their fair share of company resources, or files of old papers no one needs anymore, let it go. Removing the unwanted emotional, physical, and mental clutter in your office and in your head space will lead you to become a better and more confident decision-maker in life and business.” 
Blue Orange Asia's  creative business marketing, management consultant services include
New Business Brand and Product Audit, Analysis, Development
  New Business Data Research.
New Brand Positioning | Product Positioning | Market Positioning.
New Business Brand Messaging | Points of Difference | USP | | Brand Slogans | Proposition.
New Business Brand Strategy | Marketing Strategy.
Business Brand Management | Brand Engagement, Relationship
New Business Loyalty Programs.
New Business Brand CRM | Brand Mergers and Acquisition Consultants.


1. Use integrated marketing
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So think of different ways to communicate with potential customers – classified ads, leaflets, social media, sales.

2. Send a second offer to your customers immediately after a purchase
If your customer has just purchased an item/service from you, seize the moment and send them a note (a letter or email) thanking them for their business and informing them that they can take advantage of a special discount on their next purchase. Remember to include an expiration date so that they act sooner rather than later.

3. Use mail-outs
Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now.

4. Send newsletters
Finding new customers is great, but what about keeping existing customers? Use newsletters to focus your marketing on past customers. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your website.

5.  Get social
Aim to turn a one-off customer into a loyal repeat customer, by ensuring they remember you. To do this you need to give them gentle reminders of why they might need you, without bombarding them. Achieve this by using social media such as Facebook or Twitter (e.g. create a Facebook business page offering interesting content, discounts, offers, etc) and by using email marketing.


6. Utilise free advertising
Create a well-written classified ad and use an internet ad directory, where you can post ads for free. Try Gumtree or Vivastreet.

7) Get blogging
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, to keep your subscribers interested. Grow your blog followers by leaving comments on other people’s blogs.

30 GREAT BUSINESS MANAGEMENT-MARKETING IDEAS
1. Update or create a marketing plan for your business.
2. Revisit or start your market research.
3. Conduct a focus group.
4. Write a unique selling proposition (USP).
5. Refine your target audience and niche.
6. Expand your product and service offerings.
Marketing Materials
7. Update your business cards.
8. Make your business card stand out from the rest.
9. Create or update your brochure.
10. Create a digital version of your brochure for your website.
11. Explore a website redesign.
12. Get creative with promotional products and give them away at the next networking event you attend.
In-Person Networking
13. Write an elevator pitch.
14. Register for a conference.
15. Introduce yourself to other local business owners.
16. Plan a local business workshop.
17. Join your local chamber of commerce.
18. Rent a booth at a trade show.
Direct Mail
19. Launch a multi-piece direct mail campaign.
20. Create multiple approaches, and split test your mailings to measure impact.
21. Include a clear and enticing call to action on every direct mail piece.
22. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
23. Send past customers free samples and other incentives to regain their business.
Advertising
24. Advertise on the radio.
25. Advertise in the Yellow Pages.
26. Advertise on a billboard.
27. Use stickers or magnets to advertise on your car.
28. Take out an ad in your local newspaper.
29. Advertise on a local cable TV station.
30. Advertise on Facebook.