BLUE ORANGE AISA business marketing, management consultants in Bangkok Thailand is an award winning new business marketing company with over 20 years of experience and expertise in creating and launching new business and brands in SE Asia, including Bangkok, Phuket, Pattaya, Thailand, Hong Kong, Yangon Myanmar,  Singapore, Malaysia, Phnom Phen Cambodia. Many of the best brands work with us because we deliver better ideas and better results.


1. Empower Your Employees
“For companies below a certain size, employees can and should be made to feel directly connected to the success and growth of the business. Even if they’re not equity partners, helping to build a successful business—and being recognized as an integral component—is a point of pride, a valuable résumé item for the future, and does wonders for morale and motivation.”

2. Facilitate Employee Growth
“It’s important to constantly teach your employees to make them successful at their job and keep them motivated. I break the things I try to teach my employees into two groups. One is the strategy and direction of the business, the other is the set of skills that they need to be successful. I believe that regular communication and training is really important, because both of these topics are moving targets.”

3. Systemize Your Business
“When you are looking to grow from a solo-preneur to a business owner who leads, not manages his team, my number one small business management tip is to build systems.
By having systems, you can bring someone in who knows nothing about how your business runs, and they can learn a systemized way to do things the way that you want them to be done. Often this does not occur with the first time you hire an employee. It’s is a bit more of a shotgun approach. However, once you can build these systems, you can duplicate your staff and build a business that can scale based on the systems that you have built.”

4. Let Go of Full Control
“The best small business management tip I have to give entrepreneurs is to let go. More specifically, let go of control over things you’re not good at. For me, I hate accounting. However, for the first year in business, I viewed getting a bookkeeper as a waste of money, because I could do all of the work myself. Well, I realized really quickly that I really don’t enjoy bookkeeping and my time could be better spent on building the business over playing its accountant. Do what you’re the best at, and lean on others to help you with things you don’t like to do.”

5. De-Clutter Your Business
“My best small business management tip is to let go of anything that isn’t helping your business be a happier, healthier, and more productive place to be. Whether that’s an employee not pulling their weight while others compensate, a client who is draining more than their fair share of company resources, or files of old papers no one needs anymore, let it go. Removing the unwanted emotional, physical, and mental clutter in your office and in your head space will lead you to become a better and more confident decision-maker in life and business.” 
Blue Orange Asia's  creative business marketing, management consultant services include
New Business Brand and Product Audit, Analysis, Development
  New Business Data Research.
New Brand Positioning | Product Positioning | Market Positioning.
New Business Brand Messaging | Points of Difference | USP | | Brand Slogans | Proposition.
New Business Brand Strategy | Marketing Strategy.
Business Brand Management | Brand Engagement, Relationship
New Business Loyalty Programs.
New Business Brand CRM | Brand Mergers and Acquisition Consultants.

1. Use integrated marketing
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So think of different ways to communicate with potential customers – classified ads, leaflets, social media, sales.

2. Send a second offer to your customers immediately after a purchase
If your customer has just purchased an item/service from you, seize the moment and send them a note (a letter or email) thanking them for their business and informing them that they can take advantage of a special discount on their next purchase. Remember to include an expiration date so that they act sooner rather than later.

3. Use mail-outs
Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now.

4. Send newsletters
Finding new customers is great, but what about keeping existing customers? Use newsletters to focus your marketing on past customers. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your website.

5.  Get social
Aim to turn a one-off customer into a loyal repeat customer, by ensuring they remember you. To do this you need to give them gentle reminders of why they might need you, without bombarding them. Achieve this by using social media such as Facebook or Twitter (e.g. create a Facebook business page offering interesting content, discounts, offers, etc) and by using email marketing.

6. Utilise free advertising
Create a well-written classified ad and use an internet ad directory, where you can post ads for free. Try Gumtree or Vivastreet.

7) Get blogging
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, to keep your subscribers interested. Grow your blog followers by leaving comments on other people’s blogs.

1. Update or create a marketing plan for your business.
2. Revisit or start your market research.
3. Conduct a focus group.
4. Write a unique selling proposition (USP).
5. Refine your target audience and niche.
6. Expand your product and service offerings.
Marketing Materials
7. Update your business cards.
8. Make your business card stand out from the rest.
9. Create or update your brochure.
10. Create a digital version of your brochure for your website.
11. Explore a website redesign.
12. Get creative with promotional products and give them away at the next networking event you attend.
In-Person Networking
13. Write an elevator pitch.
14. Register for a conference.
15. Introduce yourself to other local business owners.
16. Plan a local business workshop.
17. Join your local chamber of commerce.
18. Rent a booth at a trade show.
Direct Mail
19. Launch a multi-piece direct mail campaign.
20. Create multiple approaches, and split test your mailings to measure impact.
21. Include a clear and enticing call to action on every direct mail piece.
22. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
23. Send past customers free samples and other incentives to regain their business.
24. Advertise on the radio.
25. Advertise in the Yellow Pages.
26. Advertise on a billboard.
27. Use stickers or magnets to advertise on your car.
28. Take out an ad in your local newspaper.
29. Advertise on a local cable TV station.
30. Advertise on Facebook.


BLUE ORANGE AISA business marketing, management consultants in Bangkok Thailand is an award winning new business marketing company with over 20 Read More
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