The brief was to redo the tourist range from Estonia’s largest chocolate producer Kalev, in order to make them desirable to both tourists and locals alike. Collaborating with renowned award winning Danish illustrator Mads Berg, the aim was to conjure up a sense of romance and warm nostalgia. Heavily inspired by art Deco posters from Estonia’s first republic times in the 1930’s. The boxes depict key scenes from these Baltic cities whilst pulling at heartstrings with a sense of bygone glamour and whimsical storytelling.
Photos by Holger Kilumets