Tourist candy series packaging
The brief was to redo the tourist range from Estonia’s largest chocolate producer Kalev, in order to make them desirable to both tourists and locals alike. Collaborating with renowned award winning Danish illustrator Mads Berg, the aim was to conjure up a sense of romance and warm nostalgia. Heavily inspired by art Deco posters from Estonia’s first republic times in the 1930’s. The boxes depict key scenes from these Baltic cities whilst pulling at heartstrings with a sense of bygone glamour and whimsical storytelling.


Photos by Holger Kilumets
Tourist candy series packaging
126
930
3
Published:

Tourist candy series packaging

The brief was to redo the tourist range from Estonia’s largest chocolate producer Kalev, in order to make them desirable to both tourists and loc Read More
126
930
3
Published: