Deluxe Grandpa
Approach for a potato chips brand position
Approach for a potato chips brand position
Client just had the naming and the packaging "Grandpa's potatoes". We had to think a way to make this brand cool and premium and getting close to the customers. So I imagined a cool grandpa, a deluxe grandpa. One that lived in a way that nowadays is still cool. A Grandpa who is always telling stories of his past and they are always awesome.
This works are the drafts made for the client presentation.
Tag line:
The grandpa, always refined.
Headline: "I liked football because it was a gentleman sport"
Headline: "I liked your grandmother because the others were just beautiful"
Headline:
"I liked my car because the other ones were just fast"
Promotional prints for instore:
Website approach
