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    About

    My branding for Theta Chi at The University of Findlay for Fall of 2012.
    Published:
December 2011
This was my first year as Public Relations Chairman for my chapter of Theta Chi, in which case I was responsible for all the publicity for recruitment. I first of all knew that I wanted to reach as many outlets as possible on campus, thus I made many different sizes such as a business card, napkin holder advertisement, 8.5x11 flyer, and lastly a larger 11x17 flyer. Not pictured is a slideshow (similar to the napkin holder) which was featured on the campus tv ad rotation.

Secondly I knew that I wanted to have an overall theme so that if someone saw one and then another, they would surely connect the two. 

The business card front also doubled as a Facebook profile picture for our fan page. I felt that this gave our efforts an overall theme and if someone saw one piece they were able to place us with the others, thanks to the theme.