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    My branding for Theta Chi at The University of Findlay for Fall of 2012.
December 2011
This was my first year as Public Relations Chairman for my chapter of Theta Chi, in which case I was responsible for all the publicity for recruitment. I first of all knew that I wanted to reach as many outlets as possible on campus, thus I made many different sizes such as a business card, napkin holder advertisement, 8.5x11 flyer, and lastly a larger 11x17 flyer. Not pictured is a slideshow (similar to the napkin holder) which was featured on the campus tv ad rotation.

Secondly I knew that I wanted to have an overall theme so that if someone saw one and then another, they would surely connect the two. 

The business card front also doubled as a Facebook profile picture for our fan page. I felt that this gave our efforts an overall theme and if someone saw one piece they were able to place us with the others, thanks to the theme.