Dhyāna in Sanskrit means "meditation." It derives from the root words, dhi, meaning “receptacle” or “the mind”; and yana, meaning “moving”. A case study on the brand identity of a meditation studio, starting with the logo design, the visual identity and packaging. The logo is based on the seven chakras, alchemical symbols of energy, the fundamental lotus pose as well as lotus flower itself. The colour palette was inspired by the beautiful gradient of the sky when the sun goes down, in order to emit serenity and calmness.