This is my personal identity system. I started with the concept of designing a monogram

to represent myself. I wanted  to convey both dynamism and stability I chose Century Gothic Pro as my typeface because it looks modern and classic. I designed an ultrabold customised version of the a and b with centered counters for the mark. The brand colours are based on an image I made for my musical side project. The colours represent the sky, sea and beach on the Broughty Ferry coast in Dundee.