Need for completely redesigning the add-ons page because of its low conversion. The project broke into three phases. 

During the phase one we had to define the problems, conduct a research, specify the requirements, split the implementation deliverables into steps.

In the second phase we had to design various approaches in low fidelity in order to illustrate some necessary actions for the new layout. During this process we asked and received a lot of feedback from all the stakeholders.

 

Phase three was the step when we finalised the designs. We decided to start the implementation of a few products only so that the process goes smoothly.