Veggie is a magazine dedicated to those who want to explore the light, fresh and delicious world of plant-based cooking. From the organic, humanist banner to the fun and playful colors, these elements collectively evoke a lively and inclusive atmosphere that entices the reader. Additionally, the balance of color and white space combined with the organized, open layout helps to sustain this calm yet joyful experience for the observer. The overall design of the magazine captures the lighthearted, fun and inclusive beliefs that are held by Veggie magazine.