The Sistem51 by Swatch is an automatic, self-winding watch collection. In this pitch, I wanted to showcase this winding feature as well as the tactile and flexible shapes. I also wanted to convey one of the campaign’s key messages “The front tells the time, the back tells the story” by mixing simplicity and functionality and adding playful twists. This pitch was mainly made for print, but I also created animated assets as part of the campaign.