Curate by AUrate



Brief:
Redefine home try-on for jewelry.

What we did:
In close collaboration with AUrate's founders we defined a new future-proof brand and positioning and by mapping consumer's needs we identified the new value proposition. This became our foundation for AUrate's second online platform: Curate. 

With Curate customers get up to 5 pieces of personally curated jewelry deliverd at their home. Free of charge. They can send back the pieces they don't want to have an keep what they like. 

Outcome:
First batch Sold out within 24 hours. Second batch within 2 days. 
The waiting list is growing by the day.


Design - Jochem van der Veer
Art Direction - Liza van Duyn
Packaging - Ate Pantjes
Engineering - Charles Beaumont



Curate by AUrate
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Curate by AUrate

With curate we're redefining the way people shop jewelry online. Get 5 pieces to try on at home, free of charge. Keep what you like.
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Attribution, Non-commercial, No Derivatives

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