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    Branding of New York's hottest jewelry startup: AUrate New York

Move AUrate from being a startup in online jewelry to become a serious market challenger. 

How we did it
In close collaboration with AURate's founders we defined a new future-proof proposition and brand positioning. Using consumer behavioural mapping and customer insights we delivered a validated 
e-commerce platform and design language assuring maximum ROI.

100% increase in e-commerce conversion in 6 months.

Design Direction - Jochem van der Veer
Digital Strategy - Martin Palamarz
Art Direction - Liza van Duyn
UX - Jochem van der Veer
Engineering - Charles Beaumont