Move AUrate from being a startup in online jewelry to become a serious market challenger.
How we did it
In close collaboration with AURate's founders we defined a new future-proof proposition and brand positioning. Using consumer behavioural mapping and customer insights we delivered a validated
e-commerce platform and design language assuring maximum ROI.
100% increase in e-commerce conversion in 6 months.
Design Direction - Jochem van der Veer
Digital Strategy - Martin Palamarz
Art Direction - Liza van Duyn
UX - Jochem van der Veer
Engineering - Charles Beaumont