General Mills: Lucky Charms
For the first time in a decade, Lucky Charms add a new marshmallow charm
For the first time in a decade, Lucky Charms add a new marshmallow charm
Working with one of the best recognized children's brand ambassadors, General Mills was looking for and engaging adver-game to illustrate the time-controlling theme of the entire marketing campaign. Involving multiple executions and driving to an extremely involved gaming microsite, the campaign received an Applied Arts Award.