The Epilepsy Foundation of Western/ Central Pennsylvania asked the agency to help increase awareness about epileptic seizures and get people to loosen their purse strings.

Francis 'interrupted' messages in various media to mimic the disruptive effect of a seizure. The slogan 'seize back' became a rallying cry urging people to help epilepsy patients take charge.

The campaign put epilepsy back on people's minds and increased participation in the Foundation's 22nd 'family run' fundraiser by double digits.