One Voyager,
One Digital Experience.
Finally shaking off its metaphorical feathers,
Voyager Innovations rises up from its vague startup phase
and takes on a more serious voice with a new website.
The redesign was made especially for the website and the brand's
target audience = investors and potential partners, in an effort to
give a more relatable context behind the products that
Voyager develops.
The overall direction for Voyager's website redesign
revolves around the concept of
Real Products for Real People,
with the website showcasing these products
in the context of their respective audiences rather than
featuring the products themselves – a zooming out
before zooming in kind of experience.
I was tasked to handle the overall art direction and experience of the new website,
with the design made native to Hubspot's Content Management System.
The final output is an amalgamation of the efforts of
different teams with different specialisations within the company,
further enforcing One Voyager's overall vision of
One Digital Experience.
Design keywords:
Sleek, Inspirational, Real
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Product pages are referred to and laid out as
case studies, telling the stories behind each and every
innovation that Voyager incubates and develops.
Other designed pages, including Blog:
Project Management: Patricia Mariano
Art Direction and Web Design: Lex Remalante, Alexandra Malto
Graphic Design: Luigi Danao, David Agoncillo
UX Consultant: Robx Bautista
Front-end Development: ThinkSumo
Copywriting Consultant: Clarice Ilustre
Content: Voyager PR
