Bharat Flooring and Tiles is a 100 year old tile making company. The company had grown organically and had seen many phases of change.
The first challenge was the sheer volume of information to funnel into a focused piece of communication.
The other challenge was to find a visual language which resonated with their brand without belonging to any specific range or era.
We narrowed down to three most important points that needed to be communicated.
1. the Heritage & History.
2. the handmade tile making process
3. the diversity of design and presence.
We developed a visual style that is so unique and completely derived from the product itself. We tested the design language further by shooting live action and worked with it as another element in our palette.
The film shares the story of their roots and how they grew from a handmade craft to a luxury product. They are now collaborating with fantastic designers and are a preferred product of top architects and discerning patrons.
The film was released in their hosted events and showcased in Edida India 2018.
Elle Decor has gone on to sharing the film on their platforms. Both are avenues to reaching out to their target clients who are architects and high end realty developers. While everyone knew about their tiles and quality, very few knew about the 100 year old heritage of the brand. Fewer still knew that the company was started as part of the Swarajya movement.
We are in the process of creating mini films derived from this one.
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