W&M is a brand of cocktail bitters produced by Alex Waldman. Design was inspired by Ottoman and Turkish pharmaceuticals from the early 1900s. The naming of the brand also carries out the concept. The word Mahdumlari means "Sons" in English, hence resembles the family owned businesses of the era. Label design and typeface carries the simplicity of the era with contemporary interpretations. The bold use of color is necesssary for bartenders to identify different types of bitters while working under dim lighting conditions. This product is pending production.
