novum 10.18 »shops«
Online sales keep on rising – so how should real bricks-and-mortar stores react? We present communication and interior design concepts that work. From attractive window displays to strong visual identities for retailers, and also how to present the brand experience in store: In our October issue of novum you can sit back and enjoy a relaxed shopping tour of innovative ideas from all over the world.
A visual magnet is one way of describing what the Cologne-based agency KD1 produced for this month´s cover: it´s a three-dimensional fireworks display using Pantone colour 032c, interpreting the spatial aspect of the novum+ theme. The material chosen for this impressive realisation is also one that can be used in store design: The Yupo range of long-lasting, synthetic papers that are water and UV-resistant.
All this and more awaits in this issue of novum!
Copies of this issue can be bougth here
Tobias Holzmann, Miriam Zimmer