Hellofrom is a new series of modern souvenir concept stores. Our client's vision is to review the souvenir market and transform it from a necessity into an essential experience. With branches in different locations in Greece, Hellofrom provides quality, unique local commemorative products and will showcase young the designers of each region.
Combining the simplest, everyday words of greeting(hello) and origination(from), and using as an inspiration the traveler's emotional bond with the place he/she visits we created Hellofrom. A clear and unpretentious brand designed to blend with any location and to form the basis of the company’s visual communication.
The expression "making great things since 3200BC" becomes the slogan of the brand, celebrating Greek creativity. Each location acquires a hero icon, which defines each place without been written, which combined with the name of the company (Hellofrom) creates a flexible logo. The line of the logo changes size to serve all brand needs, from Interior design to collaborations and events.