Other Poets | Brand Identity | Custom Free Font

Other Poets Society is a society of literature’s underdogs, outsiders, weirdos and underground poets. They needed a unique brand identity that would communicate these qualities to their friends and audience. And sure enough, poets needed a fresh yet classic typeface!

Good old Baskerville became a starting point in the search of inspiration. I took its time-honored letter shapes and refreshed them in the contemporary fashion. Forms have become sharp and perfect; serifs went so wild that they’ve sticked together (however, you can still disconnect them via style sets). I’ve developed five weights from text-suitable Regular to eye-catching Black (plus variable format) and called it AS Grafier.

The logotype is based on AS Grafier Black and the diagonally stressed letter O. That allows us to easily change its ratio from basic to horizontal or square and make it suitable for books, posters, websites and any other media.

AS Grafier Beta typeface (including classic and variable fonts) is free for your personal and non-profit projects, download it here. Full commercial version is coming soon! Meanwhile you can also check out my other free fonts.

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