My team and I created a series of launch videos for the new generation of Echo devices. Echo plus is the one that I owned. The goal was to create a video that shows the new features without feeling too much like a corporate explainer video. Amazon wanted the device to be something the customer relates to, so we shied away from surrealist mograph environments and went for a more realistic approach with some fun transitions to keep it interesting.
Unused Early Designs
Early on in the Look Dev process, we went for a faster paced mograph approach with surreal environments and content. The client decided they really wanted it to feel more relatable to their customers with the device sitting in real world places. That being said, these unused styleframes still deserve to see the light of day.