This is an older project of mine, but it still has relevance today in both design and product evolution. Because of the success regular Cherry Coke had with its rebranding, I was charged with the task of updating the Diet Cherry Coke line to fit in with the new aesthetic and audience.
Side Note: I also designed and produced the carton packaging, unfortunately not photography exists.
Product concepts used in focus group testing.
Exisiting Cherry Coke Rebrand (left). My rebrand design for Diet Cherry Coke.
Before and after
Final package design.
