Sony VAIO created an entire family of touch enabled devices and we were asked to come up with a way to communicate how VAIO can deliver the best Windows 8 touch enabled experience using these devices.

What we set out to communicate was that "there's more to the touch" by capturing people's emotions using the device from the point of view of the screen.

For this campaign we produced a BTL film, a developers video, and also product and lifestyle photos to be used for POP situations.