This naming and packaging concept was designed for a snack bar mainly composed of almonds and hazelnuts, which will be distributed through vending machines. Its Target will be wide.
The name RAW was chosen, with a rounded font which plays up the ingredients it is made of, and a beaver was chosen as a main picture for the same reason.
Its graphic elements are intentionally minimal: a big, centered logo and the beaver image on one side. Two packaging options were created, in different colors to emphasize a different ingredient: red for raspberry and blue for blueberry.