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    This naming and packaging concept was designed for a snack bar mainly composed of almonds and hazelnuts, which will be distributed through vendin… Read More
    This naming and packaging concept was designed for a snack bar mainly composed of almonds and hazelnuts, which will be distributed through vending machines. Read Less
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This naming and packaging concept was designed for a snack bar mainly composed of almonds and hazelnuts, which will be distributed through vending machines. Its Target will be wide. 

The name RAW was chosen, with a rounded font which plays up the ingredients it is made of, and a beaver was chosen as a main picture for the same reason. 

Its graphic elements are intentionally minimal: a big, centered logo and the beaver image on one side. Two packaging options were created, in different colors to emphasize a different ingredient: red for raspberry and blue for blueberry. 
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Client
Valisi

Studio 
Ciandreamy

Graphic Design
​​​​​​​Packaging
Valentina Ciandrini