Project - restaurant branding
Moorish is a restaurant offering North African cuisine.
Branding design is based on an idea of creating a modern looking place which serves traditional dishes.
The logo design was inspired by a shape of tagine - traditional clay pot used in that region and Moroccan architectural ornament.
The project includes a pattern design - which is a modern take on ornament often occuring in Arabian art.
It is the main theme of elements such as menus, business cards and other accessories used by the company. Color palette selection was influenced by natural warm shades of clay and complimentary blues.