What is WP Blazing?​​​​​​​
WP Blazing is an American 5-star rated startup dedicated to making WordPress websites blazing fast for an affordable price.

Unsure if they can do it? They dare to offer all your money back if they fail to meet their speed-up goals. (Spoiler: it never happened.)
The Golden Section is the backbone of our whole creation.
Logomark
Our research revolved around finding a symbol that represented how great WPB's speed-up services can be, leading us to read about super-cars, rockets, animals et cetera.

“So why did you pick a bird if those are not faster than rockets?”

      1. Representative Logos are proved to be more empathetic than Cultural Logos (Objects) according to every Logo Research;

       2. Although Cheetahs are known as the fastest animals on land (120 Km/h), bald eagles are faster on air and an American state symbol — which is great since WP Blazing wants to take over the US Market!
This Pantone red is known as “Emberglow”, making it perfect to embody our eagle's flames.
Logotype
If speed is what you want to convey, make sure to position your mark appropriately: the Blazing Eagle is on the right side so it flies freely instead of darting against the letters.

This is the same reason why the Eagle move rightward: human psychology deems the left side as backwards movement (this is why games like Super Mario always move to the right), thus our eagle skyrockets rightwards and leaves an italicised logotype as if a trail of its blazing flight.
Liked or learned something? Help us keep moving with your thumbs up, please!
WPBlazing — Brand Identity
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WPBlazing — Brand Identity

Brand & identity development of a 5-star rated WordPress optimisation agency, including logotype, logomark, etc.
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