Run China丨快跑中国 — UIUX Design


Run China   UI&UX Design | Logo Design

To Celebrate the 70th anniversary of People's Republic of China, CCTV promotes a large event in order to  find 70 heroes, launch 70 times of 24,000 kilometers running race, and set up 70 patriotic themes activity. They found Conine to think about this product from the perspective of brand and user experience. Running actually is personal behavior. When it becomes multi-person running together and calculating the mileage,  we need to consider how to distinguish the pure running function and how to highlight the property of social. Through visual experience, we want to let users feel the growing power of the Chinese and actively participate into this.

《快跑中国》是央视发起的以弘扬爱国主义精神、宣传正能量的大型线上线下活动,向全球推送爱国、自信、团结、健康的新时代中国人形象。以寻找”70位民间英雄、发起70场24000公里快跑、弘扬70个爱国正能量主题”行动,以大量优质内容和传播来庆祝中华人民共和国成立70周年。因此央视找到酷九更多的从品牌与体验的角度思考来设计这款产品。大部分跑步都是个人行为,当形式变成多人联合一起跑步计算里程数时,一方面设计需要考虑如何区别纯粹的跑步功能,以及社交属性如何突出体现。从视觉和体验上让用户感受国人的日益强大,并愿意积极参与其中,是我们要解决的问题。

创意总监 Creative Director:傅译熳 Rachel Fu
设计总监 Design Director:馬季 Steven Ma
主创设计 Art Director:闫肃 Su Yan / 刘大彧 Dayu Liu 
视觉设计 Visual Designer:许尧 Yao Xu / 徐一鸣 Grimm / 权策 Chance
动效设计 Motion Graphics:豆纸君 Bean / 许尧 Yao Xu
交互设计 Interaction Design:毛栗子 Xinye

Run China丨快跑中国 — UIUX Design
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Run China丨快跑中国 — UIUX Design

To Celebrate the 70th anniversary of People's Republic of China, CCTV promotes a large event in order to  find 70 heroes, launch 70 times of 24,0 Read More
7
185
1
Published:

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