NFL Network Motion Graphics
2017 Case Study
Projects: The Jay Glazer Show, NFL Power Rankings, Super Bowl LII Bumps, Super Bowl Prime
An Art Director at the NFL Network directs design for several shows each season. We work with outside vendors and in-house teams. An AD’s creative responsibilities include the direction of show branding, motion graphics toolkit design, on air and on stage.

This case study covers my work with the NFL Network from 2017. We’ll look at projects both finished and unfinished, from development to execution.
The Jay Glazer Show
Topics: Development, Branding, Logotype Design, Styleframing
Design: Bryan Coleman, Jay Collins, Jeremy Wabiszczewicz
Storyboard Artist: Beau DeSilva
Animation: Sean Garfinkel
Creative Director: Carlos Aguero
Art Director: Jeremy Wabiszczewicz
Producer: Courtney Graham
The Jay Glazer Show was a developing project that was ultimately axed. It was to be a late-night talk and variety show leveraging the celebrity and personality of it’s host. Our task was to brand the show and create a graphics package that captured the explosive personality of Jay Glazer.
Using personality to set tone.
Jay’s personality was a key factor in what set this show apart from other sports talk shows, it was important to get into an appropriate mindset. We used Jay’s words to set tone for design direction.
Logotype explorations. Design: Jay Collins, Jeremy Wabiszczewicz
With tone set, we kicked of the project with a logotype exploration, always using Jay Glazer as a point of inspiration. We looked at his relationship with pop culture, Hollywood celebrity, and of course the MMA.
Design inspiration and reference.
We began pulling design and visual inspiration from the  obvious and not so obvious using the following tenants as a jump off point:

antic, aggressive, wired, and intense.
Design sketchbook.
"Iconography" Design: Jeremy Wabiszczewicz
"Rough Around the Edges B" Design: Jeremy Wabiszczewicz
 "Connected" Design: Bryan Coleman
"Explosive" Storyboard Artist: Beau DeSilva
"Rough Around the Edges A" Design: Jeremy Wabiszczewicz
We settled on a design that balanced a 2D initiative that we were currently running with at the Network, and the host’s personality.
Skullstone Custom typeface.
Show Open work in progress.
Development and design of the Jay Glazer Show ended just as we began looking at motion. Even though the project was cut short, it is worth looking at because of the experimentation and ideas it inspired throughout the process.
NFL Power Rankings
Topics: Rebrand, Logotype
Original Toolkit Design and Animation: Big Machine
Design: Sean Garfinkel
Animation: Aaron Rogers
Creative Director: Carlos Aguero
Art Director: Jeremy Wabiszczewicz
Producer: Courtney Graham
NFL Power Rankings premiered on the NFL Network in 2017 and uses a toolkit originally designed and produced by Big Machine for Schedule Release. Our task was to create a new logotype design and refresh the existing graphic elements.
Schedule Release to NFL Power Rankings logo evolution.
Our objective was to design a logo that successfully occupied the same space in the existing Schedule Release graphics package. A contemporary typeface and equally weighted logotype design helped aid in the refresh. Familiar, and new.
Logotype exploration. Design: Sean Garfinkel, Jeremy Wabiszczewicz
NFL Power Rankings is a predictive discussion about how game outcomes effect a teams place in the season. The narrative of who’s first and who’s last drove the logotype design.
Logotype treatment exploration. Design: Sean Garfinkel, Jeremy Wabiszczewicz
Logo treatment select.
Final logo treatment exploration.
Final logo treatment.
NFL Power Rankings show open refresh. Original design and animation produced by Big Machine.
NFL Power Rankings Updated toolkit bumps and wipes. Original design and animation produced by Big Machine.
Super Bowl LII
Bumps
Topics: Design, Animation
Lead Design and Animation: Big Machine
Animation: Stan Brandenberger, Mark Matta
Creative Director: Carlos Aguero
Art Director: Jeremy Wabiszczaewicz
Producer: Jeff Wilkov
Live Action: Cultivator
Every year the NFL Network produces a series of bumps airing exclusively during Super Bowl week. Big Machine take the design and animation lead, splitting production with our in-house team. On location photography in Minneapolis is produced by Cultivator.
Super Bowl Prime
Topics: Development, Branding, Logotype Design, Styleframing, Animation
Design and Animation: Dave Drage, Kendra Fleharty, Miju Kang, Ryan Enos, Shawn Baden, Spencer Armajo, Jeremy Wabiszczewicz
Creative Director: Carlos Aguero
Art Director: Jeremy Wabiszczewicz
Producer: Chris Almerico
Production Manager: Lisa Loomis
Director: Jeremy Wabiszczewicz
Director of Photography: William Carnahan
Minneapolis Production: Cultivator
The NFL Network produces a series of original and themed content for the Super Bowl. Original shows include Super Bowl Live, Super Bowl Prime, and Super Bowl Saturday Night.
Design inspiration and reference.
Super Bowl LII was located in Minneapolis, Minnesota. We began our visual research by looking at the wild landscape of the state, the city, and it’s culture. More specifically it’s music. Local artists like Lizzo and the Doomtree collective help set the vibe.
Preliminary Super Bowl programming sketchbook.​​​​​​​
“The road to victory ends in Minneapolis.” We began sketching a visual concept thematically built around the juxtaposition of a wild Minnesota landscape to the metropolitan city of Minneapolis. In it’s initial conceptual stages, a narrative thread was created that takes us on a journey through Minnesota, ending in Minneapolis, as the glorious Lombardi trophy rises up from the city like a mech-inspired machine.
Developing Super Bowl Prime.
Super Bowl Prime premiered during Super Bowl LII as a themed version of our seasonal show, 21st and Prime, hosted by the one and only Prime Time Deion Sanders. It is a late night talk and variety show with a focus on entertainment and culture. Using the city of Minneapolis and the SNL show open as inspiration, the graphics toolkit was developed and produced in-house at the NFL Network. On location footage and Minneapolis was produced by Cultivator.
Super Bowl Prime design sketchbook. Design: Shawn Baden, Jeremy Wabiszczewicz
We began with putting together a series of sketches, each exploring a motif related to Super Bowl LII. These included the city of Minneapolis, the Aurora Borealis, and night life.
Show Open mood board.
A mood board helped give our show runners and idea of how editorial would come together with a balance of graphics, footage, and talent.
Logotype exploration. Design: Kendra Fleharty, Dave Drage, Jeremy Wabiszczewicz
Select logotype treatment exploration. Design: Dave Drage, Jeremy Wabiszczewicz
Final logotype design.
Show open design proposals. Design: Jeremy Wabiszczewicz
Using feedback provided by stakeholders from our initial sketches, we explored two show open sequences, each built around it’s own visual motif.
Revised show open design. Design: Jeremy Wabiszczewicz
We combined the two motifs from our original design proposals into one storyboard. This locked everything into place and we now had our story beats. Next, we had to capture our talent. Needless to say Deion Sanders, LaDanian Tomlinson and Chris Rose all had busy schedules, especially leading up to Super Bowl week. The window to get them together in studio was very small. We devised a to-the-minute game plan to capture our three hosts within a half hour window.
Super Bowl Prime talent shot list and timetable.
Behind the scenes.
Final Super Bowl Prime show open design. Design: Jeremy Wabiszczewicz
Super Bowl Prime show open.
Super Bowl Prime toolkit:
Segments. Design: Kendra Fleharty, Dave Drage, Jeremy Wabiszczewicz
Interstitials. Design: Jeremy Wabiszczewicz
Flavor bumps. Design: Jeremy Wabiszczewicz
Wipes. Design: Dave Drage, Jeremy Wabiszczewicz
Editorial kit. Iron Maiden was not a guest on Super Bowl Prime :(
Monitor loops. Design: Dave Drage
In closing...
The goal of this case study is to provide a look into our creative process and varied work we do here at the NFL Network. I hope it is both interesting and insightful. Was it? Let me know in the comments are feel free to ask me any questions regarding the work presented here. I am looking forward to sharing some of our 2018 work next!
Thank you.
Jeremy Wabiszczewicz    |    Art Director    |    NFL Network    |   2017
NFL Network Motion Graphics 2017 Case Study
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