Annually, the University of Minnesota Duluth hosts an "Out Cold Week" spring semester, organized by the Kirby Student Board, in which students can bond over various activities such as the Medallion Hunt, Man of the Year, and of course, the classic Polar Bear Plunge. I was fortunate enough to have been selected to design the materials for the 2013 edition of Out Cold Week (OCW), which included a logo, promotional sneak peek poster, and event calendar. The overall design direction (font, color palette, etc.) was all up to me, as long as the Kirby Program Board approved of it, of course.
Each year the Out Cold Week has a different theme, the one for 2013 being charity. In order to capture the essence behind the spirit of charity, and to warm up the color scheme consisting of chilly hues of blues and purples, gold was incorporated into the overall color palette.