Ride the Neon Tiger with Andreas Hempel's new series for BMW, a worldwide campaign roaring off your screen with ultra-low-angle burning rubber, electric coloured flares and extravagant videogame styling fireworks! 

The idea of the "Neon Tiger" look was to show the cars in the kind of revved-up super-realism that only computer gaming can deliver.  To create these exhilarating scenes, the cars were shot with stand-ins on a racetrack in Spain, and the cityscapes in Shenzhen and Hong Kong. 

The hero white car was shot for real at the racetrack, and then in our Munich studio, we replaced the other cars in CGI so that the complex reflections could be rendered accurately. Together with the photographer, we developed concrete barriers with graphic arrow street sign elements, recalling gaming environments from classic racing games like Wipeout. These lined the tunnels and overpasses of our multilayered futuristic cities, making a neon-soaked fantasy megacity for the cars to blast through and reflect back, while our retouchers in Stuttgart perfected the look. 

Behind-the-scenes video takes you on a full-throttle tour of the intense production that went into these high-octane images - strap in, press play and enjoy the ride!