We have developed a logo and identity for the premium brand of leather accessories Again Franklin, whose boutiques are located in Berlin, Paris and Moscow.
Courageous, discreet and confident. Such a symbol creates a desire to associate with a brand, to consider it a reflection of itself.
A classic that organically becomes a line of legendary brands will never become old-fashioned, just like its owner.
Without clinging to rectilinear symbolism, we decided to follow the life path of famous fashion houses
and reflect the brand symbol in the form of the brand abbreviation and the first two letters of each of the words AGFR.