Art of management
Higher School of Management of St. Petersburg State University is business school No. 1 in Russia and Eastern Europe and a leading Russian center of scientific research in the area of management. In 2017 Higher School of Management is getting ready for obtaining the accreditation of AACSB — Association of Advance Collegiate Schools of Business (Tampa, Florida). This standard supposes that the School must have its own strong brand.
The School has reached a new level of development that is why it needs to reconsider the identity and to make it in the spirit of the time. We are facing a complicated task — to update the house style, and at the same time to preserve the traditional one to the maximum, since it is an important part of the big history of both the School and St. Petersburg State University.
We have changed the logo and corporate colors for the institution of higher education to look younger, more modern and to become more noticeable. Also we have created stylish attributes, which both Russian and foreign students particularly want to use.
All rules and specifics of use of the house style are set out in the guidebook, thanks to which Higher School of Management will be always recognizable both in Russia and abroad.
All business products of Higher School of Management are based on a contrast combination of red and white colors, which creates a serious and noble look. We have made the shade, which is brighter than red, for the institution of higher education to look younger, more modern and to become more noticeable.
Вся деловая продукция ВШМ основана на контрастном сочетании красного и белого цветов, что создает серьезный и благородный вид. Мы сделали оттенок красного ярче, чтобы ВУЗ выглядел моложе, современнее и стал более заметным.