Day 13. JJ Pizza
JJ Pizza is a fictional pizzeria serving at Chicago area with the very best pizza since 2002.
Client instructed to use their red color (#DF4337).
When I receives information of this project, initially I decided to focus on text based design.
However as I was designing various ideas, none of it stuck to me and change my direction toward graphic based.
I wanted to use pizza cutter instead of pizza slices in the beginning, but it was difficult to execute the idea without being overly detailed.
Understanding the client wants to save money, I choose rounded font and line for my main concept.
Reason for designing two pizza slices is to create a sense of repetition with the company name 'JJ'.
Then I centered the graphic on letter 'i' instead of the text to make it 'seems' like pizza slicer is cutting through it.
Thank you.
