Packaging redesign for Dr.Paul's Piggy Paste. The current packaging doesn't reflect the quality of the product nor does it represent Dr. Paul and his inspiration for creating the project. After researching Dr. Paul's story, I wanted to incorporate a higher end look for the product as well as its roots. The recipe for this product has been around since the 1800s so I took to medical posters and labels produced during that era for inspiration. The project includes a label for the product tube, packaging for the tube and a shelf display for the product.