A packaging project has a lot in common with a tree: it comes from a small seed and grows slowly, its contours determined over time. Even though it comes from afar, our project for Sabino Basso olive oil was born while the olives were being harvested; and while these changed their form to become oil, we gave new shape to the glass. Packaging to convey the product's great value, first to the touch and then to the palate; ambitious but at the same time simple, straightforward but at the same time exciting.
Choosing the materials in collaboration with the Nuceria Lab, we designed the packaging for the the Olio Basso DOP selection: a natural and very textured oil-proof paper which, thanks to its accentuated roughness, is reminiscent of the bark of an olive tree. The bottle is characterised by glass worked in non-slip waves, concentric circles in relief that guide the touch from the base to the label.
The brand in the centre is printed in relief on the label and is recalled by the decorative monogram on the glass on the upper part of the bottle: a size of 500 ml, for the most precious essence of taste.
The packaging for the “Oli d’Italia – Sabino Basso Selezioni” project created by nju:comunicazione wins the Silver Award at Pentawards 2018. With sinuous shapes reminiscent of the softness of the oil, the design takes a modern approach to a past feature of glass bottles: the ‘ondine’, a series of grooves used to guarantee an optimal grip in the case of frost from the fridge or other liquids. The choice is therefore aesthetic and functional, and always guarantees grip, even with residues or drops of oil that would otherwise make the bottle slippery.