Under Armour | HOVR HAVOC
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UNDER ARMOUR | HOVR HAVOC

Under Armour's HOVR HAVOC release, featuring the craft and technology behind it's design. As part of the in-house team at Already Been Chewed, my role involved creating the abstract animations to convey the tech (foam), cloth sims around netted mesh, the herringbone tread, heel rubber, and shoe lacing, 

Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3D Designers: Barton Damer, Aaron Smock, Bryan Talkish, Mark Fancher, Thomas King
3D animation: Bryan Talkish, Aaron Smock, Barton Damer, Lance Eckert, Mark Fancher, Jordon Vanderwerf
2d animation: Aaron Smock, Lance Eckert, Jordon Vanderwerf
Editing: Aaron Smock
Audio: DJ Sean P
Early RnD Frames of abstract cushioning foam tech.