This guidebook redesign was an exciting update to recycled content to be used as a guide for Giving Hearts Day, one of the region’s largest fundraising events.

After conversations with the client, we determined the solution needed to be informational and easy-to-use, yet bright and fun. A simple, well-structured type treatment resulted in a user-friendly guide that was both engaging and helpful. To tap into the charities' affinities for giving back, warmth was brought to the document through the selection of colors, typography, and use of illustration.

The final printed packet acted as a reference guide that nonprofits and charities participating in Giving Hearts Day could (and would want to) refer back to over the course of several months of planning their fundraising efforts.
Based on the organization’s ethos and the project’s objectives, this solution was designed to be:

+ Fun
+ Modern
+ Big
+ Loud
+ Established
+ Structured
+ Vibrant
+ Welcoming

And NOT:

- Static
- Calm
- Formal
- Small
- Quiet
- Conservative
- Exclusive
- Serious
- Cautious
Get in touch // experience@nupolitan.com
Check our website // nupolitan.com

GHD Guidebook 2018
1
33
0
Published:

GHD Guidebook 2018

A printed guidebook for use by nonprofits during Giving Hearts Day, a large day of charitable giving in Fargo, ND.
1
33
0
Published:

Tools

Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

Read More