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    Diesel, Italy. Make shop in shop big.
Diesel, Italy
Make shop in shop big

Innovated the shop in shop experience to fit the needs of the hyper-aware generation and increase store traffic. Inspired by the materials of a computer, the new shop in shop kit is built around the idea of a portal with a central unit. A digital portal extends the brand experience through an engaging game. Scanning guns gather product information and share the content online. A look and feel pattern captures the energy and gestures of this Diesel community. The DW name and brand is designed to look like a game.