On the occasion of the opening of their second shop, the client has mandate our team to design the interior of the boutiques and a new branding.
In order to highlight the hair products and to offer a unique experience to the customers, Parka has design a concept where luxury and dynamism meet. By focusing on materials such as wood, granite and lustrous black furniture, the large range of products takes place in an atmosphere that is both warm and chic.
As for the visual identity, we have chosen a classic gold typography, reminiscent of the very first boutique, opened since 1977 at Place de la Cité mall. The pink and black crossed lines, like a braiding, are part of the graphic signature. Some graphic elements animate the experience through the different areas (consultation, reception, waiting and hairdressing).
In addition, a large screen, located on the main facade, presents an application to test different hairstyles. Ipads are also integrated into the interior design to offer a more personalized experience.
