THE FOX AND THE GRAPES
THE FOX AND THE GRAPES 2018

IT'S EASY TO DESPISE WHAT YOU CANNOT HAVE.

The ‘Fox and the Grapes’ is often cited as an example for cognitive dissonance: the discomfort people experience when their beliefs/actions are at odds with other beliefs/actions. In the story, the fox sees some grapes on a vine and wants to eat them. He tries to jump up, but cannot reach them because they are too high. When he realizes he will not be able to eat any grapes, the fox becomes disdainful; he tells himself that those grapes were sour and not worthy of desire anyway. Psychologist and teacher Leon Festinger pointed out in 1957, that often, people hold two conflicting beliefs, or they believe one thing but do something that is against that belief. The resulting cognitive dissonance is psychologically distressful, and we often try to alleviate it by justifying our actions or changing our beliefs. Either way, the goal is to get our beliefs and actions in line with each other.
Imola IT
2018

at Restart Urban Festival
THE FOX AND THE GRAPES
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THE FOX AND THE GRAPES

URBAN ARTWORK CREATED CONCURRENTLY TO RESTART URBAN FESTIVAL, REALIZED ON THE WALLS OF ELEMENTARY SCHOOL AT IMOLA (IT).
349
2,844
14
Published: