Connect Athens
Connect Athens is the first complete network of youth centres around Attica. It is an ambitious project that aims to invite young people to become more socially and professionally active in their city by perfecting their skills and developing new and exciting ones. With the need to appeal to young audiences, Connect Athens had to be and look nothing like any other NGO. Connect Athens is fresh, modern, playful, happy, optimistic and fun. We immediately approached this project as a hybrid of youth culture and an independent reliable and exciting platform for new ideas.
Logo, brand identity, website, marketing collateral. Bold typography, vivid solid colours, colourful illustrations, playful emojis and breath-taking images of Athens come together in a dramatic harmony under the new brand of Connect Athens. Inspired by the name of the project itself, in the new logo the words CONNECT ATHENS split in two parts to create a space, a scene for Athenian youth life, culture and innovation to take place and thrive.
