Phase 2 endless project for tastecard was quite challenging. We wanted to move away form the big £1 sales message with a softer approach. We wanted also to add all the extra benefits of tastecard on the homepage without being overcrowded. I introduced an interactive homepage design to give customers more of an experience other than to be force-fed a direct sales message. This homepage gave customers choice to discover more information but ultimately leading them to the purchase page. The static version of this creative has proved to be to be the most successful to date.