Brand identity | Rialto
We're involved in the rebranding of Rialto, a ceramic company with a strong Italian heritage.
"Rialto" is a famous bridge in Venice, Italy, so our design thinking started with this in mind. For the new logo we proposed an icon-changing for the brand, replacing the bridge by the winged lion -also a very emblematic icon of the Rialto bridge-. It brings to the brand a touch of classicism with the remembrance of a stamp.
We also made typographic changes for the logo presenting a more contemporary, elegant and minimal approach.