Chat with professional lettering artists as they share their process creating hand drawn typography.
Watch now
This series of magazine ads was created for Children's Mercy Hospital in Kansas City. These ads were redesigned based on a direct mail piece that was created a few months earlier. Like the direct mail piece, we wanted the imagery to show real patients and doctors, so I was challenged to use the CMH image library to find photos that would fit the space. In an instance when a full photo wouldn't work, I recommended using a technical image that could be cropped tightly, but that still related to the specialty being referenced in the ad. Each speciality was given a designated color palette that tied-in to the links on the Children's Mercy website.