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Guiseley AFC identity update


An identity concept for an ambitious sixth tier football team.

Founded in 1909, Guiseley AFC has a long and illustrious history with the English football league. Hailing from Leeds in West Yorkshire, the club plays it's football in the league's sixth tier at Nethermoor Park.

The goal of this self-initiated project was to develop a fresh and flexible identity system that could see Guiseley through their rise to professional league football. The logo and custom font were inspired by the De Waarde family crest — the original patrons of Guiseley. The De Waarde family have played a huge role in the development of Guiseley paying for many of it's assets such as schools and churches.

Guiseley AFC identity update
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Matthew Roundell

Guiseley AFC identity update

8
146
0
Published: