Jonah Attalla's profile

NIKE pro(test) in all conditions

Nike pro(test) in any condition
Chaotic and crowded. That's how most of the people would have described the situation on the 15th September in the Swiss capital. Thousands of leftwing protesters gathered together to form a counterbalance against the oppression, who criticised the right on abortion in Switzerland. Police forces, armed to the teeth, were ready for any type of violent disturbance. The tensions were high, but luckily, no vandalism, violence or property damage occurred. 

Me and my friend, armed with our lenses of course, tried to capture the most powerful moments of this happening.

The following evening, I was asking myself questions like: "Why dont big brands get involved in activism or political actions"? Sure it is maybe kinda big deal for them. Troubling questions of ethics and justice are waiting just around the corner. But protesters are hardworking individuals, as well as NIKE athletes are. Why shouldn't NIKE gear up protesters and activists? Sure thing that a protester is likely to wear a compression shirt, no?

So check out NIKE's Nike pro(test) c
Stay comfortable, focused and protected in Nike Pro(test) base layers.
 
Peace. (and thanks for checking it out :D )
NIKE pro(test) in all conditions
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NIKE pro(test) in all conditions

Fictional Billboard for NIKE pro. I named the collection pro(test), so Nike could be targeting not only athletes, but also activists.

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