Lu Antelo's profile

Handcrafted Soda: Naming and packaging

Product-branding for a handcrafted soda "tamarindo" flavor.
Packaging proposal
Logo proposal
Pattern made from illustrations of the leafs, fruits and seeds of "tamarindo", inspired in antique botanical drawings.
Label proposal
The project consisted in the creation of the product from scratch, including the naming, the slogan, the pattern and the label. 
"El patio" means "the backyard", and the product was named after this because of the emotional meaning that it has for the owner and maker of this sodas. When she talks about the family recipe that she uses in the making of the product, she always mentions the big tamarindo tree that was on the backyard of her childhood house, and how she and her family would pick up the fruit from this tree to make the recipe.
*This was a university project so it was never implemented.
Handcrafted Soda: Naming and packaging
Published:

Handcrafted Soda: Naming and packaging

Published: